Made by someone
still in the room.
Not a legacy brand chasing the college market from the outside. Ram's Beverages was built by someone who was actually in it.
It started with a bad Saturday.
Ram's Beverages started the way most good ideas do — out of frustration. Every RTD on the market seemed to follow the same formula: loaded with sugar, aggressively carbonated, and flat by the second hour of the night. Great for a first can, rough for the rest of the evening.
"I wanted something I could actually hand a friend without a sugar-crash disclaimer. Ram Crush is the drink I was already looking for."
Built by a student, for students
Ram's Beverages was founded by a young entrepreneur while still in college — close enough to campus life to know exactly what was missing from the drink aisle, and stubborn enough to spend a year fixing it.